So you’ve heard of #sportsluxe. And #athleisure.
In a collaboration that was kept a closely guarded secret until a few weeks ago, the couture powerhouse and the sports apparel brand have created a capsule range of nine beautiful garments that might look too good to sweat in, but in fact are super functional performance-based pieces.
It’s a win/win for both parties (like all the best colabs should be). J’Aton gets to spread their currently couture-only style and flair to a wider audience, and JAGGAD gets to lift their brand up a notch and differentiate from the activewear crowd. Boom!
The details, the construction, the fabrics and cuts, the colours… all completely drool-worthy, resulting in a quality second to none. I can tell you this for certain because yesterday I was lucky enough to attend the launch for the collection, at JAGGAD’s new Brighton store.
Rubbing shoulders with the J’Aton design duo themselves – Jacob Luppino and Anthony Pittorino – plus JAGGAD head honchos Steve and Michelle Greene, and Bec Judd, it was a pretty special day.
And it is a pretty special brand partnership. Not only did Jacob and Anthony design both Bec and Michelle’s wedding dresses, but they’ve remained besties ever since, dressing Bec on numerous red carpets. So there’s obviously a shared passion, and an understanding of each other that allowed the magic to flow.
Even Bec herself struggles to contain her excitement ‘I can’t wait to be able to wear their designs every day!’. Me too, Bec, me too (not much call for couture at school pick up).
Michelle, who’s the Creative Director for JAGGAD, said “J’Aton have the ability to transform the female silhouette through their designs, using cuts, drapes and lines that work to both accentuate or disguise certain parts of the body.
The range incorporates these techniques giving women confidence knowing they are supported by apparel that concentrates on them looking and feeling their best.”
And seriously, how can we not feel our best in a piece of classic design?
J’Aton X JAGGAD Collection
Inspired by the J’Aton Couture runway of VAMFF in March this year, the collection features modern classic hues of rose gold and khaki green. Mesh paneling details and J’Aton lines together with trusted JAGGAD fabrics like Australian merino wool and high support compression, it’s a match made in fit-fashion heaven.
Here’s the low down on the J’Aton X JAGGAD gear:
The nine piece collection features new couture designs on some of the classic JAGGAD staples, like 7/8 leggings and sports shorts. The Baroque lace and panel prints are so striking and unique, a whole new level for JAGGAD. The new shape Power Crop Bra has the most amazing back detail. Tip from Bec Judd – upsize in the crop 😉
There are four tanks to choose from – two muscle tees, one cropped muscle and a fitted performance top… and a structured jacket too. Add in some completely lust-worthy rose gold shorts (who doesn’t love rose gold?) and you are good to go. Go to the gym, go to lunch, go anywhere. You will feel AMAZING.
One of each, please, Santa!
Actually, I can’t wait for Santa, and I don’t think you should either (shortest horror story ever – ‘sold out’!). At the launch yesterday we were lucky enough to choose an outfit – I went the tights and Evergreen Muscle (gorgeous scooped neckline), so no surprises there. And I’m already wearing them today!
It’s such a bold look. Strong and sexy. Feminine and flattering. And let’s not forget functional.
I’m completely in love. I know you will be too, so head on over to JAGGAD right now and snap up your little piece of Australian couture history.
Then go get sweaty.
In the most stylish manner imaginable.
J’Aton X JAGGAD = Perfection.
ps yesterday the dream team themselves revealed they are already working on the next collection, hurray for all the sporty couture goodness to come.